Microsoft tried to launch its xCloud game streaming service on the App Store for iPhone and iPad users, but Apple rejected the app due to its strict guidelines. Now emails revealed in the Epic vs. Apple trial on Wednesday show that Apple even removed a similar app from the App Store after its existence was mentioned by Microsoft.
Microsoft xCloud isn't the only gaming service without access to its games on the App Store. Google's Stadia game streaming service as well doesn't have an iOS app for the iPhone and iPad.
Microsoft began testing xCloud for iOS in February of last year in a private beta, and things were going well until the company decided to release the app on the App Store. For those unfamiliar, xCloud offers an entire catalog of games that can be played on any device over streaming.
Top Mac App
Apple claimed that apps like xCloud cannot offer content that hasn’t been previously approved by the company, so the app was never released to the public. Microsoft, of course, tried to argue with Apple to change the company’s decision — as we can see from the emails revealed during the trial between Epic Games and Apple.
As noted by the Verge, Microsoft pointed out that Netflix is an app that offers access to multiple content that is not individually reviewed by Apple, and yet is available on the App Store. More than that, Microsoft told Apple about an app called Shadow, which lets users access their PC game library remotely from any iOS device.
- Sep 11, 2020 Apple Revises Its xCloud Ban, but Microsoft Isn't Happy. Apple now allows game streaming services on the App Store, but the new rules are strict. Recently, Microsoft expressed its dismay when Apple banned Project xCloud from the App Store. Now, Apple has revised its guidelines to allow game streaming services, but Microsoft isn't pleased with.
- Android Studio on M1 Mac is now supporting ARM images. Created a tablet with the image and a good resolution + ram. Install Game Pass. Stream your games from the cloud. Caveat: No Bluetooth support from the android emulator. No keyboard or mouse support from the Game Pass app. Only touch-ready games you can use a mouse. Edit: formatting text.
As a result, rather than negotiating, Apple quickly removed Shadow from the App Store.
Microsoft was trying to figure out how Shadow, Netflix, and other similar “interactive” apps were able to exist in the App Store while Apple was refusing to approve xCloud. Microsoft put forward Shadow as an example of such a service, only to see it suddenly removed from the store.
Apple later allowed Shadow to return to the App Store, but only because the app offers full access to a Windows PC, rather than being something specific to gaming (although the app’s main purpose was to let users play PC games on iOS). xCloud, on the other hand, had to be rebuilt as a web app to work on the iPhone and iPad.
In multiple occasions, Apple has taken a stand against apps that offer similar capabilities to the App Store and its own game service Apple Arcade. Last year, the company said that it allows streaming games on the App Store, but only if they’re submitted as individual apps. Aside from saying that it had no intention of prejudicing the Shadow app, Microsoft mentioned that Apple’s decisions related to game streaming on iOS result in a “bad experience for customers.”
This public spat has now boiled over into the courtroom battle between Epic Games and Apple, with lawyers on Epic’s side questioning Microsoft and Nvidia representatives about their struggles to bring cloud gaming apps to iOS.
It’s hard to imagine that this will change anything in Apple’s decision not to allow xCloud and other similar services on the App Store, but this will possibly have an impact on the court’s decision as the company has been under investigation for monopoly practices.
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Updated 06/28/21: Xbox Cloud Gaming through the browser is now available to all Game Pass Ultimate subscribers. This article has been updated throughout with the latest information from Microsoft.
Xcloud Mac App Install
Last year, we wrote about how Apple’s restrictive App Store rules would cause millions of gamers to miss out on Microsoft’s Xbox Cloud Gaming service (née xCloud). Microsoft later updated the Xbox app to stream games over your local network from your own Xbox, but that’s not the same thing as a cloud gaming service where you don’t need to download or install games at all.
After months of hand-wringing and probably back-room negotiations, Microsoft finally announced that it would build a web-based solution for devices on which it can’t provide an app, like iPhone and iPad. After a short invite-only beta period, Microsoft has announced that all Xbox Game Pass Ultimate subscribers can now enjoy Xbox Cloud Gaming on Mac, iPhone, or iPad. To play, simply visit xbox.com/play using Edge, Chrome, or Safari browsers on your Apple device.
Most games are made to be played with a controller, but Apple’s devices support modern Xbox controllers just fine. Just sync it to your Mac as you would any Bluetooth device, or plug in via USB. On iPhone or iPad, we have a guide to pairing your Xbox One or Xbox Series X/S controller.
Xcloud Ios Beta
In addition to the broad availability of Xbox Cloud Gaming (formerly code-named xCloud) to all subscribers, Microsoft has upgraded the servers that run the games in the cloud to new hardware based on the Xbox Series X. This means faster performance, much quicker loading times, and better visual quality. Games will stream at 1080p and 60fps, but the company says that “Going forward we’ll continue to innovate and add more features to enhance your cloud gaming experience.”
On Xbox, all saved games are always synced to the cloud, as is other user data like friends lists and achievements. So everything you do on a console will be there waiting for you in the cloud, and vice-versa.
Xcloud Mac App Store
The Xbox Cloud Gaming expansion comes along with an expansion of Xbox-ready game accessories for iPhones. The popular Razer Kishi controller, originally only for Android phones, now has an MFi-certified version for iPhones. The new Backbone One controller for iPhone features a dedicated button to launch the Xbox Cloud Gaming web app. For a limited time, Microsoft is offering three-month free trial to new Xbox Game Pass Ultimate members with the purchase of either controller.